RedNote
Explore Rednote (Xiaohongshu), the rising social media platform blending lifestyle content and e-commerce. As TikTok faces potential bans, users are flocking to Rednote for its engaging community, authentic product reviews, and seamless shopping experience. Join millions discovering a new way to connect, share, and shop in a vibrant online environment.
Sambucha - I Tried Going Viral On Chinese TikTok (RedNote)
Atrioc - Everyone Is On Chinese Apps (RedNote) Now
Novara Media - Tiktok Users Flee to Overtly Chinese App (RedNote) After Ban
Features of RedNote
Diverse Content
RedNote offers lifestyle, travel, beauty, and food content, providing richer experiences than TikTok’s short videos.
Community Engagement
RedNote fosters meaningful connections through detailed posts, authentic interactions, and supportive discussions.
Multi-Format Media
On RedNote, users can share photos, videos, and long-form text, enabling versatile and creative expression.
Personalized Discovery
RedNote tailors recommendations for trends, creators, and topics, perfectly matching users’ interests.
Authentic Expression
RedNote reduces algorithm pressure, allowing users to express genuine creativity without limitations.
Global Community
RedNote connects users worldwide, offering localized content and culturally relevant features for everyone.
Testimonials
This is the funniest thing to happen with the TikTok ban. TikTok refugees are flocking to an actual Chinese owned clone of TikTok called RedNote rather than use Meta or YouTube to the point it’s #1 on the AppStore now. It’s wild. Everyone is learning mandarin. Existing users are super welcoming.
The American migration to Xiaohongshu (RedNote) may be the craziest accidental cultural exchange ever. Hundreds of thousands of users landed in an app not localized or in their language. One day in, and it’s already considered rude not to subtitle videos in the other language.
Interesting turn of events ... The U.S. government is trying so hard to ban #TikTok, so U.S. TikTok refugees are flocking to Chinese social networks!!! 🤣 Chinese people are welcoming all the new friends from every state.♥️ Xiaohongshu (Rednote) is now the shelter for 1.7 Tiktok refugees from the U.S.
I can’t believe this is happening - Ever since the internet was born, there hasn’t been ANY dialogue between people who live in China and the American people….until today. The Tiktok ban is leading everyone to download Rednote(小红书), a tiktok-like social media platform based in China. I’ve decided to download the app (I may regret this later) to observe this once-in-a-lifetime cultural phenomenon.
Sometimes you need to take a break from fear corn and travel to another continent to see there perspective on life. #rednote this gentleman has quite a fan base in there. Ps They welcome us refuges to be there. Interesting moments. As inspired explore, be respectful & have fun.
FAQs
RedNote is a dynamic lifestyle and social media platform, originally known as Xiaohongshu, that enables users to share experiences, explore trends, and engage with a vibrant community. The app focuses on lifestyle content, allowing users to document their interests in areas such as fashion, food, travel, and hobbies.
Yes, Xiaohongshu and RedNote refer to the same application, but the latter name has gained popularity among international users, particularly in response to emerging trends regarding TikTok. Xiaohongshu translates to “Little Red Book” in Chinese, and the app primarily focuses on lifestyle content, including shopping, travel, and personal experiences.
Firstly, it represents a form of resistance against the U.S. government's decision to ban TikTok, allowing users to express their discontent while seeking community in an alternative platform. This aligns with a desire to stick it to the government, showcasing the petulance in the face of restrictions. Secondly, RedNote offers a unique opportunity for meaningful cultural exchange. With many Chinese nationals actively engaging with foreign users, the platform fosters conversations that allow diverse cultures to connect. Even if temporarily, this interaction enriches the lives of both parties and promotes understanding across borders.
In this guide I will show you how to create your RedNote account (TikTok alternative). Also I will show you how to get started and use the RedNote app as a beginner's guide.